Specialize in customized solutions.

With an increasingly broad array of solutions, along with one of the strongest brands in the industry, Apple's critically-acclaimed desktop, server, and storage products are rapidly creating new sales opportunities. As an Apple Authorized Value Added Reseller (VAR), you can specialize in the most sought-after markets knowing that you have valuable backing and resources from Apple.

Apple's VAR program is designed for resellers and integrators that deliver highly specialized, turn–key solutions—including the audio, broadcast, film, networking, OEM, photography, publishing, scientific/technical, storage, and video markets. Apple VARs not only receive invaluable resources from Apple but they are also rewarded with attractive financial incentives on the sale of eligible Apple products.

Become an Apple VAR

Expand your solution offerings, increase your customer base, and turn your specialized market knowledge into additional sales opportunities by joining the Apple VAR team.

  • Earn Business Development Funds on qualifying Apple products.
  • Receive discounts on qualifying demonstration systems.
  • Choose from comprehensive classroom and online technical training options.
  • Attain qualifying Apple certifications and gain access to enterprise level tech support.
Eligibility Minimums
Total revenue derived from a vertical market 80%
Provide references (Apple, client, industry, or vendor) 3
Hold third-party vertical product authorizations(specific categories)
Hold third-party technical certifications (select markets)
Requirements (Partial List)
Annual Apple sales $100,000/year
Maintain Apple certification
Maintain AppleCare attach rate for CPUs, servers, RAID ≥33%
Maintain demonstration systems at each business location
Sell Apple products as part of a vertical solution
Submit a marketing plan Quarterly
Complete Apple demand generation activity One per quarter
Provide technical support for vertical solutions
Apply to Apple Channel Programs

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Contact us for more information.

Complete list of requirements and current benefits